"People will push you down. They’ll reject your ideas and make you doubt yourself. You may even fail a few times. What matters is staying true to your core values and vision, empowering women along the way."
ThriveGlobal
- June 15, 2017
DIVONA is revolutionizing the way you experience giving back. When you purchase our paraben/phthalate/cruelty-free perfume, $2 of every full sized bottle purchase will be given directly to Redefining Refuge, a nonprofit that supports survivors of abuse and trafficking. We believe in helping women rebuilding their lives. A start is a donation that will go directly towards their first steps to recovery.
The original idea for DIVONA was first developed in 2015 by Mylene Paquin, an award-winning creative director and marketing strategist. Shortly after, she met Kayte Torreao da Costa, an expert in IT and operations. They instantly formed a bond over their past traumas and desire to support women.
DIVONA was officially founded in 2016. Andrea Fender purchased the company in September of 2019. It is based out of Olympia, Washington.
All 12 perfumes in our Identity line are cruelty-free, paraben-free, vegan, and phthalate-free. We work closely with our focus group and perfumers to capture the essence of each persona associated with the fragrances.
DIVONA is more than a perfume company. We care deeply about giving back to the world around us and uplifting young women facing difficult times. This is important to us, the founders, because we are survivors of domestic abuse/assault and wanted to create unique scents that did more than just make you smell amazing.
It’s crucial to us that we all unite and positively impact the lives of women who’ve been through challenges and provide them with love and kindness. We do this by working with Redefining Refuge, a nonprofit that tackles the following issues: abuse and human trafficking.
Press coverage
"That’s when I realized I was a resilient and fearless feminist, and that I would never allow anything to knock me down long enough to take the wind out of my sails; nor would I let anyone tell me what I could or could not do based on my gender."
TrendHunter
- May 25, 2017
"We wanted to create unique scents that did more than just make you smell amazing. Our unique formulas are designed to remind you of how amazing you are and how beautiful the world can be."
BaseNotes
- June 23, 2017
""DIVONA is more than a perfume company. We care deeply about giving back to the world around us and uplifting young women facing difficult times. This is important to us, the founders, because we are survivors of domestic abuse/assault and wanted to create unique scents that did more than just make you smell amazing. It’s crucial to us that we all unite and positively impact the lives of women who’ve been through challenges and provide them with love and kindness. We do this by working with different nonprofit organizations that tackle the following issues: abuse and human trafficking" - Divona Founders Mylene Paquin and Kayte Torreao da Costa"
Fragrantica
"This is why at DIVONA, a portion of each perfume purchase goes toward creating care packages for women in need. We believe that every woman can become empowered when they are given love and support!"
CauseArtist
"But what if a fragrance could evoke that moment when a woman began to believe in herself and love herself again? And what if each purchase of a perfume supported women recovering from abuse and trafficking? That’s the goal of DIVONA, a new perfume line with a social impact."
Apt613
- June 13, 2017
" We didn’t want to create just another perfume company – we dreamed of creating a perfume company with purpose. One that supports the issues that many women care about. We can’t even begin to imagine how difficult it is for these women to rebuild their lives. If something as small as a care package can bring light into these women’s lives, we believe it’s worth all the effort, and we think a vast majority of consumers will too"
GirlTalkHQ
- June 13, 2017
"I am the woman who cheers you on when you are at your most vulnerable. I am the woman who celebrates you when you face your fears and push past all the naysayers and obstacles standing in your way. I am the woman who will always have your back and show you how incredibly awesome you are, no matter what your story is."
Feminist Wednesday
- April 26, 2017
"Divona Siren Eau De Parfum: A single purchase of this gorgeous oceanic perfume ($45) helps support thousands of women across the globe. "
Livingly
"I want DIVONA to be recognized as the first social impact crowd-voting platform that provides customers with a direct impact on the causes and the women we empower and support."
Huffington Post
- May 23, 2017
"What people often fail to realize is the healing power of self-care. They dismiss the idea that a bright red lipstick could help you ace a job interview by making you feel strong or powerful. They can't understand that sometimes a dab of scent behind your ears can make all the difference in the world between you getting out bed to look for a job or staying in your room in the dark and crying."
YourTango
- June 06, 2017
Images
Logos
Press kit powered by
PressKitHero